Link Building for a New Web Site
James Peggie
Link building is such an important area of owning a business
website. It's a great way to promote your site and your
business. And it is also critical for search engine rankings.
Think of link building as networking for your site. The more
people that know about your site and can find it the better.
Like networking, link building is fairly simple. It's all about
communication. The drawback - you have to invest a lot of time.
Here is the basic process of link building. You need to find
websites that you would like to link with. You have to make a
request to get a link from theses sites. Then you have to wait
for an answer to your request. You have to manage the links on
your site. Finally you have to make sure that the link is
actually in place. As you can see from this process it relies to
a great deal on other people's participation. This is where it
gets tricky as there are no guarantees that people will work
with you or help you. The easiest way to build links for a new
site is through a directory submission program. The best links
for your site are one way non-reciprocated links; in other words
a vote for your site from another site that you haven't paid for
through a reciprocated link. Directories are ideal for this as
they are authority sites that will hand non-reciprocated links
to websites. Not only this, but directories are still used
extensively by searchers due to the way the data is presented.
Unscrupulous people have come up with ways to artificially build
links without all this work. These link packages or link 'farms'
can get you a lot of links quickly, but they can also get your
site banned by the search engines. It is suspected that Google
also have a link filter in operation as part of their current
algorithm. It looks like this penalizes any sites that build
links too quickly or if these links seems unnatural. This type
of link building campaign is to be avoided. As you have probably
observed in life there are not many 'get rich quick' systems
that really work. The same holds for link building. The truth of
the matter is that you get out of it what you put into it. There
is no getting around putting in hard work and time to link
building. The good news is that this effort pays real dividends
for your business as the links you build will be natural, long
lasting and of value to you.
About the author:
James Peggie is the Director of Marketing for Elixir Systems - a
search engine marketing agency located in Scottsdale, Arizona.
Their website is located at http://www.elixirsystems.com and
James contributes to their blog
http://searchblog.elixirsystems.com
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